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Taking a cue from governments multi-pronged initiative to 'help the business of movies in India', the Indian film industry was making its presence felt 'very strongly' here, Uday Verma, Additional Secretary, Information and Broadcasting Ministry said.

'Last year, there was a focus here on India. This year we have no such advantage. Yet I am confident that as far as market opportunities go, this edition of the Cannes Film Market will be just as exciting and fruitful,' Verma said speaking at the formal opening of the India Pavilion in the Film Market of the 61st Cannes Festival.

The senior official also announced several other initiatives, including setting up of an academy of animation, gaming and visual effects to promote local talent in the fast growing segment of film-making.

The government was also planning to open a Museum of Moving Images, he added.